Nov 30, 2016
How important is your website to your business? I’m going to throw out a guess and say very important, I know mine is. This very website that you are reading at the moment is one of the life lines of my company at many different stages of my work with my customers. From my brand image, selling my services and attracting business, through to proofing work and on going knowledge base support the impact on my business would be huge if my website went down. With that in mind it’s not at all surprising that people are starting to take website backup very seriously.
Here's 5 reasons to backup your website:
Let me paint you a little picture. You have spent the last four years putting time, effort and probably money into your content marketing, your product pages are well made and informative and your blog is full of brilliant content optimised to bring in some good quality search traffic. All is good in the world of your website until one day it goes down, either from a hack or an error upgrading your CMS I'll let your imagination go wild here. If you don't have a back up as quick as that then all of those years of work are gone.
In the words of the ever knowledgable Alfred in the dark knight "some people just want to watch the world burn" and one day it might be your website that takes the match. An attack could drop the whole server and as quick as someone somewhere making the choice to hit your website then all your hard work is gone, along with online presence.
Let's face it we all make mistakes, it's fine, it's human nature don't beat yourself up! nine times out of ten a little mistake when you're editing your website will have no effect on it at all, but sometimes there is that one time you press a button or move a bit of code and everything goes to the dogs. These are the mistakes that are hard to come back from and if you have a backup to hand you can be back on track in no time.
These days we live in a world where we are always in a rush, we need everything now. Having your site down for even a few hours let alone a day could have a long term affect on your business. By keeping regular backups of your website you have a stand-by on hand whenever you need it.
If you're like me you spend a lot of time, energy and money building up your business, so it deserves protecting. Websites tend to be forgotten when it comes to insurance, you wouldn't leave the door to your office unlocked overnight, your till open or your laptop in a coffee shop. Having backups of your website gives you the peace of mind to sleep at night knowing that you are covered.